The Interfax-Ukraine news agency and Era-FM radio station started implementing a project to broadcast live press conferences from the agency's press center in September 2007.
The hosting of conferences will be possible at 12.30 from Monday until Friday. Broadcasting on the Era-FM network continues for half an hour, while the rest of the time the press conference is held as before.
The use of the proposed format helps combine contact with journalists and the possibility of direct contact with the audience of Ukraine's only talk-radio format station.
According to media market research, the placement of information is more effective on radio than on TV during daylight hours. The listeners of Era-FM day programs are passengers in cars and routed taxicabs in all Ukrainian regional centers, while the rating of daytime broadcasting on TV information channels doesn't exceed 0.3%.
While implementing this project Interfax-Ukraine is already cooperating with political parties, public organizations, large retail companies, foodstuff producers, and banks.
The project attracts, first and foremost, newsmakers that are granting services or selling goods directly to the public.
Reasons for holding such press conferences could be the issue of new products or services, the extension of a sales network, significant events in the company's life, other events that could interest a large audience.
Applications for hosting press conferences are accepted by phone (044) 270 7465, or by e-mail zgarda@interfax.kiev.ua, office@interfax.kiev.ua.